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As part of the “Campaign Management” course, a total of 56 students at Stuttgart Media University set up a 360-degree campaign for the 15th anniversary of the BIX Club in Stuttgart.

CAMPAIGN MANAGEMENT

The course uses public relations, product development, product design, production and marketing to create, execute, monitor and measure targeted advertising programs.

OUTCOMES OF THE 360° CAMPAIGN

Film

Booklet

Calculation

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